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Media personality Bernard Avle has issued a call to fellow journalists to prioritize integrity amidst the growing trend of celebrity status within the profession. Speaking on his morning show, Citi Breakfast Show, Avle expressed concerns about the shift towards fame and social media metrics over journalistic ethics.
Reflecting on the evolution of Ghanaian television, Avle noted a change in both actors and journalists, emphasizing the need for purity and professionalism within the media. He urged journalists to uphold traditional values amidst changing times and external pressures.
Avle stressed the importance of maintaining journalistic integrity, emphasizing accuracy, fairness, and quality storytelling. He cautioned against the decline of in-depth journalism and critical thinking, attributing it to the prevalence of quick, shallow content.
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Highlighting the significance of returning to journalistic fundamentals, Avle emphasized the importance of accurate reporting and proper grammar over social media popularity. He encouraged young journalists to focus on mastering the basics rather than chasing superficial metrics.
Avle also addressed the impact of quick content consumption on deep thinking, warning against the creation of a generation lacking in critical thought. He urged journalists to resist the allure of fame and to remain grounded in their identity as journalists.
In conclusion, Avle reminded fellow journalists of the essence of their profession: the verification and dissemination of accurate information. He urged them to prioritize integrity and professionalism, serving as a guiding force in navigating the evolving media landscape.
