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Erica Apreku, popularly known online as The Couzon, is a Ghanaian lifestyle content creator and interior designer who is changing the way audiences engage with digital content.
In a space often dominated by polished influencers, Erica’s raw and relatable style—particularly her use of Ghanaian Pidgin English in voiceovers—has set her apart and endeared her to a growing audience. Her content spans home décor tips, personal vlogs, and everyday experiences, all delivered in a way that feels authentic and conversational, almost like a friend sharing a moment with you.
More than just a social media personality, Erica is building a robust brand that extends into multiple industries. Her approach to content creation is deeply community-oriented and rooted in Ghanaian culture, while maintaining a fresh, globally aware aesthetic.
Her growing business portfolio includes an interior design and furniture company, and she’s expanding into the wellness and beauty space. She’s developing a women-only luxury gym, launching a Santorini-themed braiding salon, and has introduced a haircare brand, E-Luxe Hairs, which features chic braiding extensions and a soothing itch relief spray.
Through her ventures and online presence, Erica shows that lifestyle content can be humorous, locally grounded, and visually appealing at the same time. Whether she’s shopping for furniture abroad, setting up rental spaces, or simply documenting her daily life, she continues to prove that relatable, culturally resonant content can be just as powerful as highly produced media.
Follow Erica Apreku (@thecouzon):- Instagram: @_thecouzon– TikTok: @thecouzon– Snapchat: thecouzon1- YouTube: The Couzon
