Hammer Shifts Focus: Steps Away from A1 Bread Sales to Revive Musical Career

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Hammer of the Last 2 has announced his retirement from A1 Bread in order to devote his time and focus to his eagerly anticipated musical comeback.

Hammer, who is well-known for his outstanding talent in creating beats for well-known Ghanaian musicians, entered into the bread market in 2017, finding a new niche for his entrepreneurial zeal.

His love of music, however, remained unwavering, and the urge to return to his beginnings as a music producer burned strongly.

Hammer, real name Edward Nana Poku Osei, announced his departure from A1 Bread in a poignant Facebook post.

After revealing his excitement for his new album, titled ‘Upper Echelon,’ which is set to be released in early 2024, the iconic music producer offered his gratitude to his followers and supporters before finishing with a message of festive happiness.

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“I’ve been working on my new compilation album for a while now. The album is mostly dominated by the new school artists and blessed by some veteran artists as well. Production commenced around August 2022 and targeted a scheduled release date of April 2023.”

The problem is, that this album’s completion has become protracted due to my trying to balance the demands of my creative process and my day job as Managing Partner and Head of Sales/Marketing at A1 Bread, all whilst simultaneously trying to manage RedEye’s comeback album as well… so I had to make a decision.” He said

He went into great detail, “I am glad to report that A1 Bread has accepted my resignation in good faith to allow me to focus on my return to music, and my decision to resign from my day job will not impact my standing in the company as an equity stakeholder whatsoever.

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Ekumfi Juice, on the other hand, isn’t as demanding because we’re only key distributors of the brand; thus, the team will continue serving you the best pineapple juice in the world today.”

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