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Award-winning Ghanaian gospel musician Joe Mettle has reaffirmed his decision to avoid partnerships with alcoholic brands, even when they offer to sponsor his events.
Speaking on Daybreak Hitz with Andy Dosty, Mettle emphasized his stance: “It is a no for me. Aside from faith, you can only work with brands that complement what you do.”
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When asked if he would consider sponsorship from an alcohol brand if they preferred to remain anonymous, Mettle responded, “With brands that give sponsorship and do not want to be mentioned, that is the silent sponsors, because silence is silent, I don’t know what I will do about that now though.”
He further elaborated that sponsorships from companies are rarely free, as there is usually an expectation of reciprocity. “A company’s sponsorship is mostly not free since no matter what, you will be required to pay it someday since you will be invited on their stage,” Mettle explained.
