Rihanna, the popular music star and entrepreneur, has announced that she will be stepping down from her role as chief executive officer of her lingerie brand, Savage X Fenty.
Rihanna co-founded the brand in 2018 and has served as its CEO since then. However, she has now made the decision to pass on the leadership position to Hillary Super, the former CEO at Anthropologie Group.
The transition of power is expected to take effect on June 26, according to Vogue Business. While Rihanna is stepping down as CEO, she will continue to be involved in the brand as a creative director and oversee its overall direction and vision. The move allows her to focus on other aspects of her career while entrusting the brand’s operations to an experienced executive.
Rihanna’s Savage X Fenty has gained significant popularity and acclaim for its inclusive and diverse approach to lingerie, challenging traditional beauty standards and embracing body positivity. Under her leadership, the brand has successfully disrupted the lingerie industry and gained a loyal customer base.
With Hillary Super taking over as CEO, it will be interesting to see how Savage X Fenty continues to grow and evolve while staying true to its mission of empowering women and celebrating diversity.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” the award-winning singer and business mogul shared in a statement to Vogue Business. Rihanna, who co-owns the company with investors including LVMH, has been CEO since she founded it in 2018.
She added, “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer.”
Rihanna has confirmed that Hillary Super, the former CEO of Anthropologie Group, will be assuming the position of CEO at her lingerie brand, Savage X Fenty, starting from June 26th.
“She is a strong leader and is focused on taking the business to an even higher level.”
Prior to joining Savage X Fenty, Hillary Super served as the global CEO of Anthropologie Group for a duration of four years. In addition to her role at Anthropologie Group, she has accumulated extensive experience in leadership positions at renowned fashion brands such as Guess, American Eagle, Gap, and Old Navy. This diverse background equips her with a wealth of knowledge and expertise in the industry, positioning her well to take on the new role at Savage X Fenty.
“I’m thrilled to join the Savage X Fenty family,” Super added. “The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.”
With Hillary Super taking on the position of head of Savage X Fenty, the brand is poised for further growth and achievement. As the lingerie company continues to gain traction and popularity, it has been actively pursuing avenues for expansion. In addition to its e-commerce platform, Savage X Fenty has been venturing into the realms of wholesale and brick-and-mortar retail. It has already established a presence with seven physical stores in prominent locations such as Los Angeles, Houston, Las Vegas, and Atlanta.
While relinquishing her CEO role, Rihanna will maintain a vital position within the brand as the executive chair. This signifies her ongoing involvement in the strategic direction and decision-making processes of Savage X Fenty.