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Ghanaian entertainment broadcaster, Samuel Atuobi Baah, also known as Sammy Flex, has officially taken on the role of manager for Ghanaian dancehall artist Shatta Wale.
In a video shared online, Sammy Flex, who is the Chief Executive Officer of Flex Entertainment, mentioned that after assisting Shatta Wale with various tasks in recent months, they have decided to formalize their working relationship.
Before this announcement, there was some uncertainty about Sammy Flex’s specific role in Shatta Wale’s career. Some referred to him as Shatta Wale’s Public Relations Officer, while others likened him to the “Sergio Ramos” of the artist, often defending or explaining matters related to Shatta Wale.
“I am sure over the few months that we have worked, Shatta has seen the contribution I have brought to his music business, career and personal life as well and at the moment he feels if you want to get to work with someone, you give what is called probation or what we call the trying moment, when you have to learn this and learn that. I am sure after some months, the gentleman feels that I have what it takes, the spirit, the enthusiasm; I have that kind of love for what he is doing so the best he can do is to place me to do his work as a manager, and I couldn’t say no,” he said.
Sammy Flex expressed that he views his appointment as an honor.
“I see it as a step forward in my career as an entertainment person, a journalist, as a creative arts contributor, I see it as a career advancement because he is one big brand that if you work with him your experience doubles, your exposure doubles,” he noted.
This announcement coincides with the recent dispute involving Shatta Wale and Stonebwoy’s scheduled concerts at the Accra Sports Stadium on December 25, 2023, and December 22, 2023, respectively. Shatta Wale had argued that he needed enough time after Stonebwoy’s show to set up for his event and claimed that influential figures were involved in Stonebwoy’s decision to hold his concert close to his date.
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Sammy Flex, who had been actively defending Shatta Wale’s position on various media platforms, even wrote an open letter to Shatta Wale, suggesting he consider canceling the Freedom Wave Concert.
Sammy Flex is a well-known figure in the entertainment media industry in Ghana. He founded one of the largest entertainment newspapers, “Flex,” in 2007. In 2013, he gained popularity with the 100% entertainment morning show called “AM Pluzz” on Pluzz FM. He has also had roles in various TV stations, including Capital TV, TV7, and Atinka TV. Additionally, he worked with Zylofon Music as the Communications Director and hosted the morning show on Zylofon FM, later becoming the station’s manager.
Currently, Sammy Flex operates Sammy Flex TV, an online media platform primarily focused on arts and lifestyle. He also hosts an entertainment show on CTV. In terms of artist management, he has worked as a communications manager for Guru’s NKZ Music, served as a publicist for Nacee, and managed highlife artistes Quarme Zaggy and Kumi Guitar.
