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At the recent Entertainment Week Ghana brunch, Ghanaian music promoter and hypeman Big Paradise made a compelling case for an often-overlooked pillar of the music ecosystem — the promoters. In his remarks, Paradise stressed the urgent need for a dedicated platform to spotlight music promoters and celebrate their contribution to the entertainment industry.
“Promoters should also be given the platform to put out structures just like people who do A&R in music,” Paradise emphasized during the event. “Yet, I think there are people doing it behind closed doors. Once there is a platform, they’ll be brought out.”
Held as part of Entertainment Week Ghana — an initiative aimed at restructuring Ghana’s festive “Detty December” calendar with more coordinated nightlife events and tourism-friendly programming — the brunch brought together industry insiders, creatives, and stakeholders to discuss the future of entertainment in the country.
Paradise’s call-to-action adds a necessary dimension to the conversation. While artists and producers often receive the spotlight, promoters serve as the bridge between talent and audience. From hosting events to championing local artists, they play a key role in shaping the music scene.
A platform for music promoters could offer recognition, training, and visibility, while also creating opportunities for collaboration and growth across the continent and beyond. In a rapidly evolving music landscape, recognizing every contributor is essential to building a sustainable, inclusive industry.
As Ghana positions itself as a cultural and tourism hub in Africa, voices like Paradise’s are a timely reminder that behind every sold-out show and viral artist is someone who helped make it happen — the promoter.
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